Why Outdoor

Outdoor advertising can be a highly effective way to build brand recognition because of the large visual impact that it projects.  It cannot be turned off, thrown out, fast forward, or flipped to the next page.  In a time when traditional advertising is VERY fragmented, the use of Outdoor Advertising is growing at a rapid pace.  As more people increase their daily commute time to and from home and work, doing errands, shopping, and increasing their daily activities out of the house, Commuters and their passengers are on the road more often and are being impacted and influenced by Outdoor Advertising more frequently.

Outdoor Advertising has the lowest cost per thousand impressions of all major media.  Now is the time to grow your business using proven, cost-effective marketing strategies, and Landmark Outdoor Advertising can help you fulfill your objectives while staying within budget.

Outdoor advertising sells constantly and rapidly builds and maintains brand recognition.  Billboards have been proven to make a material impression on the vast majority of the traveling public. (OAAA Marketing Study, 2016 NYC, LA, Minneapolis)

Billboards' large physical characteristics create a HUGE visual impression on your target audience. Outdoor Advertising is BIG, BOLD, and COLORFUL. Outdoor Advertising creates the strong branding that can give small firms the leverage they need to compete with national advertisers.

Outdoor advertisements can be placed directly in targeted areas, thereby reaching the desired customer base with less waste coverage than other media.  A company can pinpoint prime marketing areas and amplify brand awareness in specific neighborhoods and traffic corridors.  Plus, shorter and cheaper production times allow for rapid changes to a campaign when needed is a HUGE benefit!

With the lowest cost per thousand impressions (CPM) of any mass media, outdoor advertising has always been the best buy when it comes to revenue growth.  Compared to other marketing vehicles, billboards provide a low-cost method of geographically targeting specific consumers.  The bottom line is that outdoor advertising is a highly effective, time-tested, and low-cost method of growing sales.